In this interview Benji Travis interviews Laura Vitale and Joe Vitale, the creators of “Laura in the Kitchen,” an interactive cooking show hosted by Laura Vitale, a self-taught home-cook with a passion for what cooking really stands for. Laura believes that food really feeds the soul not just the stomach.
Laura has 3 YouTube channels with over 2 million combined YouTube subsribers and her videos have over 225 million views.
Pursuing Your Passion With YouTube – Laura Vitale and Joe Vitale Interview
#TIMESTAMPS
2:25 Laura’s background and how she got started cooking
5:49 The power of food when it comes to family and relationships
6:53 How “Laura In The Kitchen” got started on YouTube
11:18 How “Laura In The Kitchen” grew to one million subscribers in just 4 years
11:40 The #1 focus you should have BEFORE you start your YouTube channel (snippet)
11:57 Why you may be losing subscribers, momentum, and interest
15:13 One big difference between digital media and traditional media
16:33 Why listening to your audience will strengthen your brand and channel
18:29 One principle Laura lives no matter what medium she is on
20:05 Tips about lighting, video gear and video production
23:47 Tips for getting started on YouTube (and the two essentials you need for YouTube success)
25:03 How to get over discouragement when growth is not as fast as you want
26:37 The biggest mistake most people are making on YouTube (snippet)
27:15 How to decide what your YouTube channel should be about (snippet)
27:39 One HUGE piece of advice for getting started with cameras, lighting, and audio (snippet)
30:42 Tips for staying consistent with multiple YouTube channels
31:25 How to know if you should start a 2nd YouTube channel
32:51 Channelizing strategy and thinking thorough the launch of a new channel or a vlog channel
34:56 Tips for planning and prioritizing when it comes to you
35:44 Tips for video preparation, recipe testing, and shoot preparation
38:30 Tips for making YouTube a legitimate career and how long it takes to go full time
41:58 Tips for using YouTube and online to benefit and grow an existing business and brand
44:15 The Lightning Round with Laura Vitale and Joe Vitale
48:43 Resources and upcoming projects
50:44 One final tips for how to build your influence
Visit the “Laura in the Kitchen” Website for Free Recipes:
laurainthekitchen.com
Laura Vitale on Social Media:
facebook.com/laurainthekitchen
twitter.com/lauraskitchen
instagram.com/mrsvitale
Vitale Style:
youtube.com/VitaleStyleChannel
Joe and Laura Vitale’s Vlog Channel
youtube.com/LaurasTopics
Joe Vitale on Social Media:
twitter.com/mrjvitale
instagram.com/mrjoevitale
Music Courtesy of Illect Recordings:
illect.bandcamp.com
illect.com
Thanks for watching and make sure to subscribe on YouTube HERE for new interviews and videos and join the email list HERE for exclusive content.
